What's Happening With RacoWireless

John Horn Analyzes M2M Business Models at Mobile World Congress

mwc2014It’s clear that Mobile World Congress has become one of the premier events for anyone connected to the M2M world. This year we have seen some big consumer directed announcements by the likes of Samsung, Nokia, and a number of other ‘regulars’. Mark Zuckerberg tried his best to explain his way through Facebook’s latest acquisition. All in all, Mobile World Congress continues to bring the best out of the technology space, and Barcelona’s not a bad place to do that.

Our presence at the event continues to grow. Each year we have more and more meetings and speaking engagements and find ourselves closer and closer to the crosshairs of the show. For John Horn, our company president, it’s almost like packing 4 weeks into 4 short days.

inmarsat logoWe shared our news this morning with the world when we announced our agreement with Inmarsat, a leading provider of global satellite solutions. This news is huge for our partners in that it truly opens any door when it comes to connecting global, mission-critical applications. With the growing number of partners that have international M2M deployments, it became apparent that there was great need to equip our partners with the connectivity solutions that would make it easy for them to manage their solutions internationally. Inmarsat not only brings an award-winning network to the table, but also years of experience in the satellite communications world. Needless to say, we’re as happy as our partners about this news.

John Horn

Mobile World Congress continues in full force tomorrow as John Horn takes center stage, joining leaders of IBM, AT&T and Telefonica to discuss business models for M2M services. The panel will be moderated by mobility expert Godfrey Chua of Infonetics Research. The panel will begin at 4pm (CET) in Hall 4, auditorium 4.

For any questions, please feel free to get a hold of us at contactus@racowireless.com.

February 25th, 2014|

Chicago Auto Show 2014

The Chicago Auto Show opened its doors to the public today to not only show off the latest in automotive design and technology, but also to shield people from the freezing cold.

Chicago Auto Show 2014Rolls-Royce showed up with the Wraith model that offered a $13,000 fiber optics package that allows owners to look up into the stars without opening the sunroof.

Cadillac stole headlines with its Elmiraj concept car that mixed sportiness and elegance into some nice lines.Chicago Auto Show 2014

But, of all of the new cars, one common thread that nearly every automotive OEM displayed at one of the largest auto shows in the world, was the integration of connectivity and technology into the heart of the vehicle.

We have seen this trend coming for a long time, but the Chicago Auto Show is further evidence that in-vehicle connectivity is here to stay.

Hosted by Connected World magazine, the connected car pavilion was nestled right in between Toyota’s off-road feature and Mitsubishi’s fleet of vehicles. The Connected Car pavilion displayed all things connected and featured guests from all of the major automotive OEMs.

Chicago Auto Show 2014The RacoWireless booth was highlighted by the addition of a brand new Audi S7, featuring Audi connect. Visitors can jump in the car and experience what makes Audi connect the most innovative in-car infotainment system on the planet.

So, if you’re in Chicago this week and you’re looking for some shelter from the weather, stop into McCormick Place and say hi. We’ll even let you turn the stereo up a little.

February 8th, 2014|

Santa’s Gift List: Big Data


Imagine the logistical nightmare that Santa Claus has to navigate every year in order to make Christmas possible. Assume there are approximately 2 billion children in the world today, and each of them gets a present. Throughout the year he has to collect data from all of them to figure out what they want for Christmas. Then he must produce all the toys and deliver them on time and at the right place. In order for that to be possible, he must deliver approximately 555,000 toys per minute, or 9,000 per second.  In order to accomplish that feat he must travel an average of 5,083,000 miles an hour.

It may seem like Christmas magic, but retailers are capturing some of this mystique in the form of big data and using it to improve your Christmas shopping experience. Using big data analytics, retailers are able to know what consumers want, when they want it, the channel through which they wish to purchase it, and what price they are willing to pay for it – enabling retailers to deliver more value to consumers than ever before.

Retailers have implemented solutions both in-store and online to leverage the proliferation of smartphones, sensors and location based services to track consumers and build elaborate profiles. They track of buying behavior, user demographics, application downloads, customer conversion rates from advertising, volume by product, and much more.

Armed with this data, retailers can provide customized sales offers, personalized marketing materials, or predict buyer behavior. This is well illustrated in the now-famous example of a Target store that began sending coupons for baby clothes to a teenage girl, based on her buying behavior, before her family even found out she was pregnant. There is big incentive to make products as accessible as possible – Last year Christmas spending for just the month of December was about $400 billion.

Some retailers are revolutionizing the way consumers shop within a store. New indoor location based technology is being piloted in some areas that will enable companies to push out promotions to a customer’s smartphone when they stop in front of one product, or advertisements when they pass another. Other retailers are attaching QR codes to products to offer price comparisons in store and reduce the number of browse-and-buy-online shoppers by giving them all the information they need on the spot.

For the question of whether or not it is logistically possible to organize and implement Santa’s method, the answer may very soon be yes.  As for the question of whether or not he’s real, we’ll leave that up to you to decide.

December 19th, 2013|

Partner Spotlight: Zubie

ZubieZubie wants to help your car communicate with you, and you don’t have to be a pit crew member on the NASCAR circuit to understand what it is saying. Since the mid 1990’s, most cars sold include a port that extracts data about the vehicle. This practice of gathering information from a vehicle is commonly called onboard diagnostics (OBD) and until recently, this information was only available to your mechanic. But just as wearable devices like Fitbit are able to feed you information about your health without the aid of your doctor, Zubie is able to send your car’s vital signs straight to your smartphone and translate them so you don’t need to consult a manual or a mechanic to know what they mean. Zubie also tracks your car’s location at all times in the event of a theft or towing.

Zubie was founded with the mission to make driving safer, easier, and less expensive. Their device, the “Zubie Key” connects to your car’s onboard diagnostics port and sends location and driving behavior data, along with maintenance and repair issues to a mobile application. Through this platform, Zubie users can be made aware of problems in advance and avoid costly repairs. When something in a vehicle needs attention, it sends an alert to the user detailing the specific problem, along with repair tips, estimates and discounts for repairs. So now you can not only be made aware of issues as they arise, but can actually predict problems before they come about and save drivers money by avoiding costly repairs.

Perhaps the biggest innovation that Zubie is pioneering is the connectivity of its device. Rather rely on Bluetooth connectivity to communicate with user smartphones, The Zubie Key is enabled with a cellular connection. This connection allows Zubie customers to remotely monitor the driving and safety of family members with location services that inform a user when the car departs and arrives at destination, as well as through alerts like speeding and sudden stops.

All this data can be extremely useful. The Zubie Key can aggregate data about driving behavior and develop a driving score for users. Insurance companies can use the data to gather information about drivers and offer discounts to safe drivers.

The Zubie Key costs only about $100 per year, compared to the almost $360 per year that OnStar customers pay for a less robust connected car service. Communicating with your car has never been as easy or affordable.

November 11th, 2013|

New Brand Unveiled

It’s an exciting time at Raco Wireless! After many months of strategy and development, we’re thrilled to unveil our new logo and visual identity.

Raco logo



Logo - A lot of thought went into the creation of the logo, as we looked to carry as much of our past into the future as possible. This logo keeps the strong reputation that Raco Wireless has built over its existence and reinforces our commitment to being the easiest to do business with. Taking it to the next level, much though went into the development of the identity to carry that brand equity forward while positioning for future growth and innovation.






raco mark

Mark - The primary mark used in the logo was developed to signify ‘connection’ and serve as a meeting of resources. As noted, our mission will continue to be ‘the easiest to do business with’ and as we bring more and more features to a world-class platform, built by the most experienced team in the industry, we make that connection provided to our customers even more valued.


 colorsColors - The colors show a tie to the past while connecting the recent synergies achieved through the acquisition of Position Logic. Green, blue and grey strongly complement one another and present a fresh feel to our brand.



Shapes - Similar shape patterns were identified to show connection to the updated brand formed by the marriage of Raco Wireless and Position Logic. Shapes from each previous brand were used to generate the new look and feel of the Raco Wireless and Position Logic brands.


As noted, we are very excited as we move forward with a fresh look and feel. More importantly, we are excited about the innovations taking place behind the scenes that will help our customers become more effective and gain more control over their solutions. New innovations with the Omega Management Suite, the integration of the Position Logic platform, additional carrier relationships, and future strategic acquisitions make for a bright future and great time to be a Raco Wireless or Position Logic customer.

October 31st, 2013|