We Know the Internet of Things

The executive team at RacoWireless is likely the most experienced team of M2M professionals on the planet. Their experience is highlighted by leading start-up companies and global telecom giants – like T-Mobile, AT&T and Verizon.
Rob Adams RacoWireless CEO
Rob Adams, CEO

Since starting RACO Industries over 20 years ago, Rob has led the strategic direction of the company and has specifically applied his expertise to the overall growth of the organization’s capabilities. The expertise that has been developed in the RACO Industries barcode group, Identification group and the mobile content deployment group, OpenMotion was instrumental in the realization of the plan to create RacoWireless, an organization that can deliver M2M wireless data with many layers of value added services included. With 25 years in the wireless and mobile computing industry, Rob continues to contribute his vast experience internally and externally, applying real-world expertise to drive ROI and continual operational efficiencies for both RACO and our customers.

John Horn RacoWireless President
John Horn, President

John Horn joined RacoWireless as president in May 2011 after serving as a leader at T-Mobile for more than nine years. Since joining RacoWireless, John has led the company to record growth and achievement of multiple awards for accomplishments in M2M.

At T-Mobile, John developed and managed indirect distribution for the California Launch – the largest launch in wireless history – and also launched the M2M Channel. During his last six years at T-Mobile, he focused specifically on developing T-Mobile’s M2M program and go-to market strategy. He also helped T-Mobile earn recognition as the market leader for M2M services. RacoWireless was a T-Mobile partner for 10 years before the restructure. In 2007 and 2008, he was named an M2M Pioneer.

Prior to T-Mobile, John has served as a manager, director and VP of other telecom companies for more than 25 years. John earned a degree in Political Science from the University of California at Davis. He has eight children.

Felix Lluberas RacoWireless President of Location Based Services
Felix Lluberes, President of Location-Based Services

Felix founded Position Logic and is the company’s Applications Architect. Felix has over 20 years of experience in the software development industry, with positions as senior engineer for Books Are Fun, software developer consultant for Security Benefit Group, senior professional service consultant and architect for MediaBrains Inc., and Cygnus Track architect, product manager, and sales manager. He has extensive knowledge and experience with full life cycle multi-user client/server development, full life cycle e-commerce/intranet development, relational database design and implementation, and architecting and building scalable reusable frameworks.

Felix has a Bachelor of Arts degree in Computer Science and is a Microsoft Certified Professional and Microsoft Certified Solution Developer.

Allan Abram CFO
Allan Abram, CFO

Allan Abram joined RacoWireless as Chief Financial Officer in May 2014 following 25 years of finance experience in high velocity environments. Allan’s main responsibilities are to optimize RacoWireless financial performance, ensure robust financial processes and internal controls to safeguard assets, and lead the Accounting and Human Resources functions. He is a highly valued business advisor to the CEO, senior leadership team and Board of Directors.

Prior to joining RacoWireless, Allan held management and leadership roles at Total Quality Logistics, Microsoft, and Johnson & Johnson. At TQL, the 2nd largest transportation freight brokerage in the U.S., he led the transformation of accounting and finance processes to support a rapidly growing enterprise and managed a $1+ Billion treasury function. Prior to TQL, Allan spent 8 years at Microsoft as the finance leader for the key platform product groups of Windows and Office. He was also a member of the original Xbox launch team and played an integral role in the Xbox 360 strategy. Born and raised in Cleveland, Ohio, Allan is a member of Vistage International. He earned his Bachelor’s degree in Accounting, along with an MBA in Finance, from Miami University in Oxford, Ohio. He has two children.

Hong Long Vice President of Location Based Services
Hong Long, VP of Location-Based Services

As Vice President of Location Based Services, Hong oversees strategic technology and the product roadmap, as well as the development & implementation of new technology and business solutions. Hong has over 20 years of experience in the technology & more specifically the Location Based Services industry. Prior to Position Logic. Hong served as Vice President of Technology at MediaBrains a leader in Lead Management for the publishing industry. Before MediaBrains, Hong was Manager at Quilogy Inc, and is a Microsoft Certified trainer, and Consultant.

Mr. Long has earned an MBA and a BBA in Management Information Systems from Drake University and a PMP from Project Management Institute. Hong is also a Microsoft Certified Solution Developer, and Microsoft Certified System Engineer.

John Hubler RacoWireless VP of Sales
John Hubler, VP of Sales

John Hubler joined RacoWireless as Vice President of Sales and Business Development after leading Business Development for the M2M Channel. John was a leader at T-Mobile for the past nine years. With over 22 years of experience in the areas of sales, marketing, and business development, John is focused on the development of key verticals across telematics, security, utilities, asset management and tele health.

John began his professional career in retail with AT&T Consumer Products, but quickly found his passion in the wireless telecommunications industry. He later grew his skills at Bell Atlantic Mobile/Verizon Wireless with numerous leadership roles in marketing/sales and business development across data and indirect distribution. John has three children and has been married for 29 years.

Tom Gregor VP of Product Development
Tom Gregor, VP of Product Development

Tom has 15 years of experience in the wireless communications industry. Most recently, he had national responsibility for all Sales Engineering, and Sales Operations activities for T-Mobile’s M2M Sales Channel.

Joining Omnipoint Communications in 1996, Tom designed and led the infrastructure build of the mobile network operator’s IT network. Through the Voicestream Wireless acquisition, Tom managed and led teams of IT professionals. Joining T-Mobile in 2002 through yet another acquisition, Gregor joined the Sales Engineering team where he has led the success of wireless data adoption for enterprise customers and M2M solution partners. He has developed and designed the connectivity requirements for T-Mobile’s M2M program, and has created the T-Mobile M2M SIM product portfolio.

Tom earned a bachelor’s degree in finance from Providence College and an MBA from Fairleigh Dickinson University.

Ariel Gonzalez VP of Operations
Ariel Gonzalez, VP of Operations

Ariel attended Baruch College in New York working towards a Bachelors Degree in Business Administration. Ariel is originally from the Bronx in New York City and relocated to Southwest Florida 15 years ago. As VP of Operations he is responsible for overseeing all aspects of the operations side of the business. His primary responsibility is to maintain & improve efficiencies within the organization with an objective of always exceeding client expectations and client satisfaction. Ariel is also responsible for managing the support process stemming from the Help Desk all the way to initiating and managing project timelines within the company.

Ariel has more than 21 years of experience working with Application Service Providers including working as the Director of Internet Operations at CMP Media where he managed the development of one of the first Ad Serving platforms in the industry. Ariel also worked as Business Analyst and Director of Sales for MediaBrains Inc.

Management Team
Chris Francosky, VP of Technology

Chris Francosky is currently VP of Technology for RacoWireless. Chris has an extensive background in technical leadership and project management in the wireless communications industry. Throughout his ten years at Raco, Chris has overseen dozens of large scale wireless and mobile technology projects. Most recently, Chris directed the build-out of RACO’s next generation M2M network and development of our device management portal, The Omega Management Suite™. Chris oversees a talented staff of software and network engineers and manages the day to day operations of Raco’s three world class datacenters. He possesses experience in the areas of network security, disaster recovery/business continuity, location based services, enterprise systems and massively-scalable application architecture.

Prior to joining RacoWireless, Chris served as network engineer at Cendant Corporation (now known as Trilegiant Corporation) and helped support several pioneering e-commerce websites. Chris received his Bachelor in Computer Science from The Ohio State University.

Tom Lehn VP of Legal
Tom Lehn, VP of Special Projects

Tom Lehn is currently VP of Special Projects for RacoWireless. Since joining the team 10 years ago, Tom was instrumental in the formation of RacoWireless as a separate business unit of RACO Industries and has used his deep wireless experience to manage various sales and operational teams within the organization. With 20 years of experience in the barcoding industry and ten years of experience in the wireless industry, Tom is well suited to direct manage legal matters and strategize with the sales and management teams to implement the plans for the future growth of the company.

Prior to joining Raco, Tom served six years in the US Navy and worked for several barcoding companies including Weber Marking and Dennison Manufacturing (now Avery Dennison). Tom is a graduate of Baptist College of Charleston, now Charleston Southern University, in Charleston, SC.