RACO Wireless Helps M2M ‘Go Global’ Cost-Effectively with Embedded Multi-Mode IMSI SIM
May 8, 2012
OnAsset Intelligence Leverages
"Borderless" Solution toAutomate Least-Cost Transmission for
Wireless Asset Tracking Application
New Orleans, LA - International CTIA WIRELESS® 2012 (Booth
#3161)- May 8, 2012 - RACO Wireless, a preferred machine-to-machine (M2M)
provider for
T-Mobile USA, Inc., today announced that OnAsset Intelligence has
successfully deployed their industry-leading asset tracking
solution internationally using the embedded multi-mode
international mobile subscriber identity (IMSI) SIM developed by
RACO Wireless in collaboration with mobile security solution
provider Giesecke
& Devrient (G&D), and T-Mobile USA, and Everything Everywhere
Limited, the UK's largest communications company.
Historically, M2M providers looking to expand their solution
globally have had two options - redesign and redeploy their
application for use in a specific country or region or allow the
application to roam internationally. However, those providers
selecting the latter option have had little visibility into and
control over which global networks were used or the transmission
costs associated with roaming in different countries, creating an
opportunity that is ripe for excessive costs.
The multi-mode IMSI
SIM from RACO Wireless enables M2M providers to keep just one
global stock-keeping unit (SKU). In participating regions of the
world, the SIM is smart enough to automatically select the least
expensive transmission rates possible, resulting in significant
savings. For OnAsset, whose wireless SENTRY FlightSafe® and
ContainerSafe® products help global shipping companies track and
monitor the location and condition of high-value cargo, this means
significant savings on a monthly basis.
"More and more, our M2M partners are looking to expand their
application beyond the the U.S.; however, the lack of visibility
into and control over transmission costs where the device is
located at any given time has been a risk factor," said John Horn,
president of RACO Wireless. "With our embedded multi-IMSI SIM
device, M2M applications can be easily and cost-effectively
deployed globally without any compromises. Bottom line, this saves
enterprises a lot of money and a lot of headaches in finding the
least-expensive way for devices to communicate information and
data."
"The SENTRY FlightSafe device is the first wireless device
approved for use on commercial aircraft, and on any given
day, the product could land in any area of the world, but we
weren't able to self-select which network the device was roaming
on, causing us operational headaches and wireless bills larger than
we were comfortable with," said Adam Crossno, president and CEO of
OnAsset. "The embedded multi-mode IMSI SIM has been a tremendous
relief."
"Increasingly, we must look to provide our customers with
cost-effective and easy-to-use solutions that meet their global
design requirements, not just the specifications for U.S.
deployment," said Jeremy Korst, vice president, marketing at
T-Mobile USA. "With the multi-IMSI SIM solution, enterprises can
reduce the time and cost for international redesign and global
distribution of their telematics, mobile health, asset tracking or
fleet management application."
"This strategic partnership with RACO Wireless allows Everything
Everywhere to offer our M2M customers device connectivity in the
U.K. and soon, Europe, with just one SIM, at local roaming rates,"
said Marc Overton, VP of Wholesale & M2M, Everything
Everywhere. "We know that roaming costs are a concern for
international players, and Everything Everywhere's multi-IMSI
capability means our customers can take their business cross border
without the need to negotiate multiple roaming contracts to keep
costs down - simplifying the whole business of staying connected
around the world."
"G&D recognizes the challenging logistic and cost objectives
in the M2M market and is working with mobile network operators and
M2M service providers to provide an operator-centric,
standards-driven solution for the provisioning of M2M services with
our AirOn product line," said Michael Kuemmerle, member of the
Management Board and Group Executive of Mobile Security at Giesecke
& Devrient. "With AirOn, we serve as the trusted provider for
credentials management with a solution that allows the operator to
offer service flexibility to their customer base and facilitates
global distribution of a single product. We're making it easier for
mobile network operators to meet their customers' needs in this
emerging market."
Availability
The embedded multi-mode IMSI SIM is available from RACO
Wireless.
About RACO Wireless
RACO Wireless (www.racowireless.com), a
subsidiary of RACO Industries in Cincinnati, Ohio, and a
T-Mobile partner for 10 years, is a leading provider of wireless
data solutions to the machine-to-machine (M2M) industry. The
company specializes in delivering wireless data your way by making
it easy for companies to build, support and enhance
wireless M2M applications. RACO Wireless can assemble a
flexible, end-to-end M2M wireless connectivity solution for
its partners - including delivering custom rate plans, tailored
billing solutions and customized wireless connectivity as well as
helping them brand their M2M applications and delivering 24/7
customer service - within just hours or days. For more information,
please visit /company/press.
About OnAsset Intelligence
OnAsset Intelligence Inc. is a leading provider of wireless
devices and software solutions focused on helping customers
wirelessly locate, track, connect, and manage fixed and mobile
assets in real- time. The company's M2M products and services
include SENTRYTM wireless hardware with its flagship product line
FlightSafeTM for air cargo tracking and ContainerSafeTM for
shipping container security, its web-based Vision PlatformTM and
global wireless connectivity services. The company is headquartered
in Irving, Texas. For additional information on OnAsset's SENTRY,
FlightSafe, ContainerSafe, and Vision products, please visit
www.onasset.com.
About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S.
wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the
end of the fourth quarter of 2011, approximately 129 million mobile
customers were served by the mobile communication segments of the
Deutsche Telekom group - 33.2 million by T-Mobile USA - all via a
common technology platform based on GSM and UMTS and additionally
HSPA+ 21/HSPA+ 42. T-Mobile USA's innovative wireless products and
services help empower people to connect to those who matter most.
Multiple independent research studies continue to rank T-Mobile USA
among the highest in numerous regions throughout the U.S. in
wireless customer care and call quality. For more information,
please visit http://www.T-Mobile.com. T-Mobile is a federally
registered trademark of Deutsche Telekom AG. For further
information on Deutsche Telekom, please visit
www.telekom.de/investor-relations.
About Everything Everywhere
Everything Everywhere Limited is the company running two of the
UK's most famous brands - T-Mobile (UK) and Orange (UK). Owned
jointly by Deutsche Telekom and France Telecom respectively,
Everything Everywhere Limited is the UK's biggest communications
company, with a combined customer base of almost 28 million people
and more than 720 retail stores across the country. Everything
Everywhere Limited plans to transform the industry by giving
customers instant access to everything everywhere, offering the
best value, best choice and best network experience in the
country.
About Giesecke & Devrient
Giesecke & Devrient (G&D) is a leading international
technology provider headquartered in Munich, Germany. Founded in
1852, the Group now has a workforce of over 10,000 employees and
generated sales of EUR 1.7 billion in fiscal 2010. 61 subsidiaries
and joint ventures in 32 countries ensure customer proximity
worldwide. In all its markets, G&D is a global leader and
pioneering innovator in the production and processing of banknotes
and banknote paper, security documents, identification systems and
smart card-based solutions. As an end-to-end provider of mobile
security applications, G&D develops and sells hardware,
software, and services for banks, mobile network operators, public
transportation companies, business enterprises, and OEM. For more
information, please visit: www.gi-de.com.
