Machine-to-machine communications by RACO Wireless enables faster ROI for retailers 

NRF 101st Annual Convention & EXPO,New York-January 16, 2012-RACO Wireless, a preferred machine-to-machine (M2M) partner for T-Mobile USA, Inc., today announced that it will support wireless credit card authorization and card activation for the new ConnectNow Custom Gift Card Kiosk by OpenMotion, a digital and mobile marketing solutions company. The ConnectNow Custom Gift Card Kiosk is a self-service system that allows a consumer to create a unique gift card by selecting the occasion, choosing a design, personalizing a message, and purchasing and printing the card on demand.

OpenMotion’s ConnectNow Kiosk ushers in an era of customized gift card products, empowering consumers to create a card from their favorite retailer with their own personal touch, transforming an ordinary gift card into something very personalized and meaningful.

The kiosk combines the latest in digital touchscreen computing, ergonomic retail self-service kiosk, gift card printing and real-time credit card authorization and card activation through wireless machine-to-machine (M2M) communications enabled by RACO Wireless.

RACO Wireless specializes in providing wireless connectivity for machine-to-machine applications via T-Mobile’s network. OpenMotion will leverage the RACO Wireless Omega Management Suite™ (OMS) platform for subscriber identification module (SIM) management on kiosks. The kiosks will reside in leading retailers through the United States.

“Retailers require our kiosks to communicate credit card data and other critical real-time information, and we needed to do this reliably and at an affordable cost. RACO Wireless provided us with the best of both,” said Rob Deubell, president of OpenMotion.

“The ConnectNow Custom Gift Card Kiosk from OpenMotion is another example of how the growth of M2M communications is revolutionizing industries-by allowing critical data and information to be communicated from one machine to another very reliably and in a manner that generates a powerful return on investment very quickly,” said John Horn, president of RACO Wireless. “The prepaid card market for retailers is expected to grow from $279 billion in 2012 to $329 billion in 2014, and applications like the ConnectNow Kiosk are likely to accelerate that growth even more.”

The ConnectNow Custom Card Kiosk addresses the top three gift card purchasing criteria for consumers: Selecting a specific dollar value, finding a card for a specific occasion and finding a visually appealing card. It also overcomes the biggest objection to purchasing a gift card – that the card may be perceived as impersonal.

RACO Wireless makes it easy for companies like OpenMotion to build, support and enhance M2M applications, thanks to its unique, streamlined approach to delivering customized M2M connectivity solutions. In fact, RACO Wireless can assemble a flexible, end-to-end M2M connectivity solution for its partners – including delivering custom rate plans, tailored billing solutions and customized wireless connectivity as well as helping them with device certification and branding their M2M applications – within just hours or days.

The Omega Management Suite™ from RACO Wireless is a robust information tool that delivers unprecedented visibility into the wireless network and provides essential tools designed to simplify SIM management. OMS provides advanced reporting and alerting features including real-time SIM monitoring & reports, overage reports & alerts, SIM activation & maintenance, SIM management, web based billing, and APN system hardware status monitors.

About RACO Wireless

RACO Wireless, a subsidiary of RACO Industries in Cincinnati, OH and a T-Mobile partner for 10 years, is a leading provider of wireless data solutions to the machine-to-machine industry specializing in delivering wireless data your way, with a data solution portfolio based on innovation, flexibility, and reliability.

About OpenMotion

OpenMotion is a digital and mobile marketing solutions company with a proven track record of driving consumer sales and loyalty with leading retail and online brands.  Its parent company, RACO Industries is a leading provider of data collection, gift card, and mobile solutions supporting many Fortune 1000 companies. OpenMotion’s flagship products include the ConnectNow Custom Gift Card Kiosk and MobileCoupons.com. For more information about The ConnectNow Custom Gift Card Kiosk, visit http://www.openmotion.com/kiosk  or for all OpenMotion’s solutions, visit http://www.openmotion.com.

 

Media Contacts:

Jill Van Nostran for RACO Wireless

Calysto Communications

1-877-701-2060 ext. 506

330-347-2386 mobile

jvannostran@calysto.com
Kristen Keller for OpenMotion

Calysto Communications

404-266-2060 ext. 26

609-933-2314 mobile

kkeller@calysto.com